Advertising and Promotion Management
by John R. Rossiter,Larry Percy
ISBN 13: 9780071002783
Format: Hardcover (646 pages) Publisher: McGraw-Hill Inc.,US Published: Nov 1987
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Strategic Brand Management
by Richard Rosenbaum-Elliott,Larry Percy,Simon Pervan
ISBN 13: 9780198704201
Format: Paperback (352 pages) Publisher: OUP Oxford Published: 01 Jul 2015
Strategic Advertising Management
by Larry Percy,Richard Rosenbaum-Elliott
ISBN 13: 9780198703655
Format: Paperback (456 pages) Publisher: OUP Oxford Published: 05 May 2016
by Richard Rosenbaum-Elliott,Larry Percy,Professor Simon Pervan
ISBN 13: 9780198797807
Format: Illustrated (368 pages) Publisher: OUP Oxford Published: 03 Aug 2018
Advertising Communications and Promotion Management (McGraw-Hill Series in Marketing)
by John Rossiter, Larry Percy
ISBN 13: 9780070539433
Format: Hardcover (640 pages) Publisher: McGraw-Hill Education Published: 28 Feb 1997 Other Format: Paperback
Marketing Communications: Objectives, Strategy, Tactics
by John R Rossiter,Larry Percy,Lars Bergkvist
ISBN 13: 9781526438652
Format: Paperback (584 pages) Publisher: SAGE Publications Ltd Published: 04 Sep 2018
ISBN 13: 9781526438645
Format: Hardcover (584 pages) Publisher: SAGE Publications Ltd Published: 04 Sep 2018
ISBN 13: 9780198835615
Format: Paperback (504 pages) Publisher: OUP Oxford Published: 16 Feb 2021